Fifteen LED panels formed the spatial canvas. Every visual had to work as both backdrop and centrepiece.
Four distinct ink-based visual systems linked to motion tracking were developed. The result was a live painting performance: abstract landscapes that breathed, changed and responded in real time to movement within the space. Designed to adapt to the constraints of an advertising shoot, the system allowed the director to capture something genuinely unique in every shot.
Over four days of production, the images evolved from abstract landscapes to blank canvases and back again. The real-time approach meant that no two frames were identical, giving the final advert a quality that pre-rendered content cannot replicate.
