Interprint

Project

Interprint Design Days 2024 invited guests on a journey through the future of the decor industry — across multiple stations exploring wood, stone, honey, and material culture. Studio.absTime joined the production as creative and conceptual anchor, advising on the overall experience design and conceiving IP Code, the immersive centrepiece.

The Brief

The Interprint Design Days 2024 brought together industry guests across multiple spaces, where wood, stone, honey, and material culture were explored. Studio.absTime served as the creative partner, advising on the overall experience and designing its immersive centerpiece.

The Approach

IP Code was conceived as a cube of mirrors and LED walls, where each visitor’s journey throughout the day converged into a single audiovisual moment. The space responded to presence, translating Interprint’s design language into light, sound, and movement.

The Result

Around 300 visitors entered a space that felt like stepping into Interprint's mind. IP Code offered a moment of stillness and wonder — attendees witnessed a customised experience where artificial intelligence, creativity, and technology converged into something that could truly be felt.

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A black cube where visitors enter the mind of an AI.

IP Code was the final destination — a mirrored black cube with LED walls where the accumulated experience of the journey came together.

IP Code demonstrated how immersive storytelling can turn a brand's design philosophy into a lived experience — giving guests something to feel, not just see.

Credits

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